INTERACTIVE BAR

We had the pleasure to work with Nespresso for their IFA 2008 show booth to create the art and software of their interactive bar.
The surface of the bar displays informative text around the cup of the consumer (origins, taste, quality, name of the coffee he is drinking). The user can then interact with the content to display more information.

 

About this project

We had the pleasure to work with Nespresso for their IFA 2008 show booth to create the art and software of their interactive bar. 

user interface

 

The challenges on our side was Just like in a traditional bar, hostesses were serving coffee and welcoming the visitors. Once installed at the bar, the consumer could use its interactive display to learn about Nespresso, their Grands Crus and their coffee machines with a very natural and intuitive interface.
Our goal was to combine the pleasure of receiving information in an innovative manner, and the experience perceived in the Nespresso space.
 
This project demanded a very robust software since more than ten thousands cups of coffee have been served at the two bars of the exhibition. Graphics quality also had to be at its best to meet the standards and requirements of the Nespresso brand.
 
The operation of the bar was based on two mechanisms. The first one was a tracking system that could identify objects with specific markers, although hand manipulation could be used as well. The second mechanism was the camera and projector hardware embedded in the bar.

The challenges on our side was  :
 
  • to bind our display technology with a third-party tracking technology and to guarantee its software robustness.
 
  • to provide simple and intuitive interactions with pleasant feedback but also to make sure the display of information looked natural enough, even it the customer would put his cup on the bar in a distant corner.
 
  • to show a refined and delicate graphic corresponding to the Nespresso brand, even though the display resolution was quite low (1 pixel == 1 millimeter)
 
  • to add graphical animations on top of the raw informative aspect that would bring some kind of magic to the overall experience, always in accordance to the Nespresso brand.
 
live use of the interactive bar
user interface multi cup
Here is the list of the companies which we had the pleasure to work with : 
Nespresso, Atracsys et Studioworks.


 

Vimeo
Google
RSS

All Rights reserved 2017 | Privacy Policy | Legal | Contact us